Case Study
·
February 14, 2026
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See what Momentum looks like to our clients

Nick Jenks
— Founder & CEO

When BA Products approached us, they had a powerful idea but no internal engineering team to bring it to life.

Their vision was the AirBar — a deployable, high‑visibility safety device designed for tow operators working on the side of the road. Every year, roadside technicians are injured or killed because passing drivers fail to slow down or move over. BA Products wanted to change that.

The AirBar needed to be rugged, intuitive, and unmistakably visible — a device that could deploy quickly on auto‑transport equipment and create both a visual and physical barrier that signals approaching drivers to shift lanes. It had to work in harsh weather, survive daily abuse, and integrate seamlessly into existing towing workflows.

What BA Products didn’t have was a full‑time engineering staff. What they did have was a mission. And they trusted us to help them deliver it.

Understanding the Challenge: Protecting Operators in the Most Dangerous Moments

Tow operators often work inches from live traffic. Even with flashing lights and reflective gear, distracted or speeding drivers still drift too close. The AirBar was designed to solve this by:

  • Deploying a bright, physical barrier along the side of the carrier
  • Creating a clear “move over” signal for passing vehicles
  • Increasing operator visibility during loading and unloading
  • Reducing the risk of sideswipe accidents and near‑misses

This wasn’t just another accessory — it was a life‑saving safety system with the potential to become standard equipment across the towing industry.

Engineering Partnership: From Concept to Market‑Ready Product

BA Products came to us with a concept and a goal. We partnered with them to turn that concept into a fully engineered, validated, and documented product ready for market.

Design Reviews & Engineering Guidance

We began by reviewing the early concepts, identifying risks, and refining the mechanical and functional direction. Our team ensured the AirBar would be durable, manufacturable, and intuitive for operators in the field.

Full CAD Development

We created complete 3D CAD models of the AirBar system, including:

  • Structural components
  • Mounting hardware
  • Deployment mechanisms
  • Integration with existing carrier platforms

This provided BA Products with a fully engineered mechanical foundation.

Validation Test Plans & Reports

Because this is a safety‑critical device, we developed:

  • Detailed validation test plans
  • Real‑world performance tests
  • Structural and durability evaluations
  • Environmental and operational assessments

We then delivered formal test reports documenting performance, compliance, and reliability.

Technical Documentation

To support manufacturing, sales, and customer adoption, we produced:

  • Installation instructions
  • Operator guidance
  • Technical specifications
  • Sales slicks and marketing‑ready documentation

This ensured the product was not only engineered well — it was communicated well.

A Clean Launch with Real‑World Impact

One of the achievements we’re most proud of is how smoothly the AirBar launched. For a product that installs on heavy equipment and is used in unpredictable roadside environments, BA Products has seen:

  • Minimal installation questions
  • Virtually no warranty claims
  • Strong customer adoption
  • Positive feedback from operators and fleet owners

That level of success doesn’t happen by accident. It’s the result of disciplined engineering, clear documentation, and a product that simply works the way operators expect it to.

A Product That’s Making a Difference

Today, the AirBar is a standout success in BA Products’ lineup. It’s protecting tow operators across the country, helping fleets comply with safety expectations, and giving roadside workers a better chance of going home safely at the end of the day.

For us, it’s a project that represents exactly what we strive for:engineering that makes people safer, businesses stronger, and products more reliable.

And for BA Products, it’s proof that the right engineering partner can turn a powerful idea into a market‑ready solution that performs in the real world.

Engineering tomorrow’s business